Description
Normcore Signature Shampoo is Amika’s everyday wash for medium to thick hair that’s seeking nourishment. The sulfate-free formula builds its lather with coconut acid, which the brand credits with cleansing while it conditions, and it’s packed with sea buckthorn — a superfruit source of omega-7, vitamins A and C, and antioxidants. Used together with the matching conditioner as a system, it’s clinically shown to leave hair seven times more conditioned, and in the brand’s consumer testing 94% agreed it cleanses gently without stripping moisture. It’s color safe and suitable for chemically treated hair. To use: massage a quarter-sized amount through wet hair, focusing on the roots, rinse, and shampoo a second time before following with conditioner.
A purchase that gives back: when you buy from DadDoesMyHair, giving back is automatic. 90% of net profits from our headband sales go back to our communities — creating music schools and Healthy Communities Starting in the Mirror programs. No board. No investors. Just a good family-run company.
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